Opt-in is supposed to be by choice. Not required

March 19, 2020

I was registering for a COVID-19 webinar by LexisNexis.  But, I couldn't register unless I opted-in to receive direct marketing correspondence.  What?  Shouldn't an opt-in to receive direct marketing materials be optional and not required?  Why should I have to opt-in and then go through the extra step of unsubscribing? Probably because they assume a decent percentage of registrants will not go through the hassle of unsubscribing.

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