November 11, 2019

Please reload

Recent Posts

Cookie consent must be affirmative

October 2, 2019

Please reload

Featured Posts

Can you trademark THE?

August 20, 2019

In the believe it or not category.


The Ohio State University recently filed a trademark application for the word THE as a trademark for use on "Clothing, namely, t-shirts, baseball caps and hats" (see TSDR link for application serial number 88571984). 


Yes.  You got that correct.  They filed for a trademark application for the most common word in the English language (see Wikipedia link). 


I suspect the USPTO is not likely to register this trademark because it is a standard character mark.  If they had filed a design mark (logo) for the word THE, it would have increased the likelihood the USPTO would register the mark.



Photo by Martin Kalfatovic licensed under CC BY-NC-SA 2.0

Please reload