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Everything is about branding - even fonts

April 3, 2018

Netflix just designed a new font -- Netflix Sans (see link to Techspot article).  Why?  Probably because using the Gotham font was costing it millions of dollars a year.  And, as a bonus, by creating their own font, they add another layer of branding to their platform.

 

 

- Image is a free Wix.com image

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