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Bugles

October 2, 2017

      I recently was in France and I saw this snack package.  In the US, this snack is instantly recognizable by its shape.  It is Bugles. 

 

      Interestingly, the name Bugles is hard to find because it is so small.  In fact, the brand of the company making it -- Benenuts -- is much bigger and easier to find.  Benenuts?  When I looked at the back of the package, Benenuts appears to be a brand of Pepsico France.  Hmmm, I don't think Pepsico owns the Bugles trademark.  They don't.  It is owned by General Mills (see link to TESS).  So it would appear that General Mills licensed the Bugles trademark to Pepsico France.

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