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Branding around the world

November 8, 2016

     Finding a trademark that works globally is important.

     Around the corner from where I used to live in New York City, there was a gelato place called GROM.  I recently was in Como, Italy and I encountered another GROM shop.  Yes, they were related and the gelato was awesome.



    Also, on that same trip, I was in Piacenza, Italy.  I encountered EATALY.  Yes, it too was related to EATALY in New York City.



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