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The EU ePrivacy Regulation lives


In 2002, the ePrivacy Directive was enacted by the European Parliament. The Directive was meant to address new digital technologies and facilitate the advance of electronic communication services, however, it is best known for regulating cookies.


In 2017, the first draft of the ePrivacy Regulation was approved by the European Commission. More than 3 years later and 13 drafts later, on March 10, 2021, a proposal for the ePrivacy Regulation was finally approved (see link). The Regulation will have a broad scope of applicability, have extraterritorial reach, apply to metadata, apply to cookies and require GDPR like consent.


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