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  • Henry Park

Google Analytics 4

There is a new version of Google Analytics coming (see link). But, does it solve the personal data issue that European Data Regulators identified (see link)?

1. It stops using IP addresses.

2. I don't think it will stop using an analytics ID number because such an ID is core to the analytics system.

Thus, the new Google Analytics would still face issues.

Image from Wix

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