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  • Henry Park

A new Pringles container

The beloved Pringles container appears to be a recycler's nightmare because it consists of so many different materials: a metal base, plastic cap, metal tear-off life, and a foil-lined cardboard sleeve (see BBC link).

Kellogg's recently began testing a simpler container which is approximately 90% paper and 10% is a plastic barrier that seals the interior to protect the food against oxygen and moisture which would damage the taste. Given that Pringles have a shelf life of 15 months and three million cans are made in Europe every day, it is vital to have a properly sealed container or there will be food waste.

I wonder how much the Environmental, Social, and Corporate Governance (ESG) within Kellogg's had on this change.


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