• Henry Park

Vicks cough drops


I bought these throat lozenges in Germany.

Did you notice the branding?

They kept certain trade dress elements: the curved shape at the top, and the green triangular shape behind the brand name. But, they tweaked the brand name from "VICKS" to "WICK". This change makes sense because the letter "V" in German has a "F" sound, and the letter "W" in German has a "V" sound.

#trademark #tradedress

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