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Such a familiar coffee shop


I was walking with my colleague Heather Balmat. She pointed out this coffee shop, and I didn't think anything about it until she emphasized look. See anything odd?

In the US, this store is called Dunkin' Donuts (compare Spanish store link to US store link). As I mentioned in a prior blog post, this is a another good example, of a trademark owner using other identifying marks to connect different brands, in this case regional brands, to an overarching brand. It appears that the reason Dunkin' Donuts rebranded into Dunkin' Coffee is that DONUTS was trademarked in Spain (see Wikipedia link)

#trademark

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