• Henry Park

Facebook and data about you

Privacy rights are a bigger issue in Europe than in the U.S., and this difference creates friction, e.g., Safe Harbor being invalidated. It will be interesting to see whether any European data protection agencies decide to investigate Facebook about the amount of information it is collecting about its users from its own site, from information shared with a business, and through the use of third-party data brokers. Credit goes to the Washington Post for pointing out the amount of information Facebook collects about you. Facebook collects at least 98 data points about each user: Targeting options for Facebook advertisers 1. Location 2. Age 3. Generation 4. Gender 5. Language 6. Education level 7. Field of study 8. School 9. Ethnic affinity 10. Income and net worth 11. Home ownership and type 12. Home value 13. Property size 14. Square footage of home 15. Year home was built 16. Household composition 17. Users who have an anniversary within 30 days 18. Users who are away from family or hometown 19. Users who are friends with someone who has an anniversary, is newly married or engaged, recently moved, or has an upcoming birthday 20. Users in long-distance relationships 21. Users in new relationships 22. Users who have new jobs 23. Users who are newly engaged 24. Users who are newly married 25. Users who have recently moved 26. Users who have birthdays soon 27. Parents 28. Expectant parents 29. Mothers, divided by “type” (soccer, trendy, etc.) 30. Users who are likely to engage in politics 31. Conservatives and liberals 32. Relationship status 33. Employer 34. Industry 35. Job title 36. Office type 37. Interests 38. Users who own motorcycles 39. Users who plan to buy a car (and what kind/brand of car, and how soon) 40. Users who bought auto parts or accessories recently 41. Users who are likely to need auto parts or services 42. Style and brand of car you drive 43. Year car was bought 44. Age of car 45. How much money user is likely to spend on next car 46. Where user is likely to buy next car 47. How many employees your company has 48. Users who own small businesses 49. Users who work in management or are executives 50. Users who have donated to charity (divided by type) 51. Operating system 52. Users who play canvas games 53. Users who own a gaming console 54. Users who have created a Facebook event 55. Users who have used Facebook Payments 56. Users who have spent more than average on Facebook Payments 57. Users who administer a Facebook page 58. Users who have recently uploaded photos to Facebook 59. Internet browser 60. Email service 61. Early/late adopters of technology 62. Expats (divided by what country they are from originally) 63. Users who belong to a credit union, national bank or regional bank 64. Users who investor (divided by investment type) 65. Number of credit lines 66. Users who are active credit card users 67. Credit card type 68. Users who have a debit card 69. Users who carry a balance on their credit card 70. Users who listen to the radio 71. Preference in TV shows 72. Users who use a mobile device (divided by what brand they use) 73. Internet connection type 74. Users who recently acquired a smartphone or tablet 75. Users who access the Internet through a smartphone or tablet 76. Users who use coupons 77. Types of clothing user’s household buys 78. Time of year user’s household shops most 79. Users who are “heavy” buyers of beer, wine or spirits 80. Users who buy groceries (and what kinds) 81. Users who buy beauty products 82. Users who buy allergy medications, cough/cold medications, pain relief products, and over-the-counter meds 83. Users who spend money on household products 84. Users who spend money on products for kids or pets, and what kinds of pets 85. Users whose household makes more purchases than is average 86. Users who tend to shop online (or off) 87. Types of restaurants user eats at 88. Kinds of stores user shops at 89. Users who are “receptive” to offers from companies offering online auto insurance, higher education or mortgages, and prepaid debit cards/satellite TV 90. Length of time user has lived in house 91. Users who are likely to move soon 92. Users who are interested in the Olympics, fall football, cricket or Ramadan 93. Users who travel frequently, for work or pleasure 94. Users who commute to work 95. Types of vacations user tends to go on 96. Users who recently returned from a trip 97. Users who recently used a travel app 98. Users who participate in a timeshare


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